No7 has created a device – called Match Made – to determine the colour of your skin and then assign you with your perfect foundation colour. It’s a really fab idea since so many women find it tricky to find a foundation they are totally happy with. “Finding the right foundation colour for your skin can be a daunting task,” said no7 Creative Director Lisa Eldridge, who helped to develop the Match Made device. “We make-up artists train for years using sight alone to assess skin tones and hues and make the perfect colour match but without this training and experience it’s no surprise that most women find it challenging and are, therefore, on an unending mission to find their true match. The no7 Match Made device removes that uncertainty which is why it’s set to revolutionise the face of foundation in the UK and finally give women what they want!”
Having tried it out we can attest for its simplicity of use. It’s rested against your jaw line, where it shines eight lights and one ultra-violet light to determine the exact tone, colour saturation and skin lightness. It then produces your perfect shade so you can choose a foundation based on the finish you prefer. The clever device has just launched in Boots stores nationwide and is well worth playing about with.