Seeking inspiration for its latest eyeshadow palette – Pure Chromatics Devoted to Fans – luxury brand YSL has turned to Facebook. It’s a pretty crazy move and one that seems a bit strange for a high-end brand but who are we to judge? The new eyeshadow’s quartet features two shades in the classic Facebook colours of blue and white, alongside a shimmering grey and black. The gold case gives even more of a nod to the social media site with a Facebook-style lid, ‘Devoted to Fans’ wording and a ‘#1’. Will you be devoted enough to YSL to purchase it?
YSL’s Pure Chromatics Devoted to Fans is available from the YSL Facebook page (oh yes!) from 19th July, and is priced at £39.