We all know just how important colour can be to enhancing mood and emotions and it seems clever Lush are capitalising on this link with their first ever make-up line. Emotional Brilliance comprises 30 products, all of which are vegan. The best thing is, customers get a personalised colour reading from the Emotional Brilliance Colour Wheel (pictured above), choosing three colours that stand out to them. The colours are linked to certain words, such as Confident, Take Control or Glamourous, which reveal their current state of mind. The idea behind the concept is that the colour resonates with a subconcious need.

This range consists of lip colours, eyeliners and eyeshadows and it launches on 21st July in LUSH stores worldwide and online.