How did your make-up range for Boots come about?
I wanted to expand outside of fashion and test myself in other ways, being a makeup junkie this seemed like the perfect route. Every project I take on is something I’m 100% passionate about and this one was one of the most exciting. Boots are experts in cosmetics and have so many successful brands it was the ideal place to start.

How much input did you have into the creation of the line?
A lot. From the start we worked out how it would all look when it hit the shops as I’m obsessed with design and artwork in general, so this bit was the really fun part. I made a lot of mood boards featuring different themes and imaging I love and then whittled it down with the Boots guys to what would work. Boots’ team of designers took my ideas and ran with them and really brought them to life! Once we worked out the general look it was on to the packaging. We researched lots of different packaging worldwide and talked at length about what I liked to use. I like make-up that is easy to carry around in your handbag so a lot of it reflects this, alongside some really special pieces that are perfect for gifts. Then the make-up testing began. I sat for hours trying different eye shadows, colours, textures, the same with lip sticks, glosses, powers, nails. I looked like a painted lady by the end of it! It was such a fun process.

Do you have a favourite item from the range?
It’s hard to choose, but I adore the nail varnishes in the heart shape bag. I change my nail varnish every few days so I love this set. It features more of the evening colours, so is great for Christmas parties. The bag is so handy for storing make-up in you handbag too and looks so cute! The hatbox is also such a gorgeous gift! I would be chuffed if I got that big old box packed with goodies for Crimbo.

Fearne Cotton – Fearne’s Favourites Hatbox, £19 until Thursday (usually retails at £40), at Boots

What’s your beauty routine and do you have any tips?
I always take my makeup off before bed even if I’m shattered. I cleanse, use toner and then moisturise. I love moisturiser and do my whole body twice a day. It smells so good and makes you feel so lovely and soft. I think drinking heaps of water helps too. I think if you treat your skin well it will really help in the future.

What makeup item could you not do without?
It’s a toss up between red lippie for when I need a pick me up and a bit of vavavoom in my life, and mascara to open my tired eyes when I’m working long days.

How do you describe your style?
Indecisive! One day I will be inspired by Diane Keating in Manhattan Murder Mystery suited and booted, another I want to be Marilyn and glam it up. Other days I channel Boho goth. It’s ever changing and sometimes wrong, ha ha!

Which are your favourite designers at the moment?
I love Olivia Rubin, Hannah Marshall, Mulberry, Stella McCartney and
Moschino.

What do you owe to your parents?
My folks are a pretty awesome couple. My dad is my total hero, so chilled out and keeps me majorly grounded. He is the most rational and calm person I know. I have his perspective on things in life and his nose. My mum is a petite ball of energy! She never leaves the house with out a fully madeup face and heels. She is mischievous and always makes the most of a party! I’ve had it drilled in to me to make effort when leaving the house – she has taught me that. I have her naughty side and occasional craziness.

What are your best and worst qualities?
My best qualities are listening. I have to in my job, a good interview is just that, so I’m well practiced. Also giving anything a go. I don’t mind making a tit of myself or doing things badly. My bad qualities are endless. I cannot relax, I’m a fidget, I’m never truly satisfied and have no patience.

When are you happiest?
When I first slip in to bed each night with a good book, my fiancé and cats! Heaven.

What do you consider your greatest achievement?
My recent trek to Peru that Denise and I organised. Such wonderful women all together! I made so many new mates, learnt a lot, was inspired and, hopefully, we raised a great deal of awareness too.

What is the most important lesson life has taught you?
To cherish moments you think will last forever.

What are your greatest fears?
Celery, spiders, coriander and dry sponges.

Who are your heroes in life?
My dad, Jimmy Page and Jack Vetriano

Fearne Cotton – Beauty & The Bag Cosmetic Case, £20, at Boots