So you’ve stocked up on Burberry’s new make-up line but you’re not quite sure how to translate the trench coat-inspired beauty looks. A few tips from Burberry’s very own darling of the British fashion industry, Christopher Bailey, are what’s needed we think. “The Burberry girl wears just a trace of make-up — no crazy eyes or crazy lips … Make-up should enhance women, not just cover up what they perceive as flaws,” Bailey says. So think English Rose and “make-up to look like you’re not wearing any” and you won’t go far wrong.

Burberry Beauty consists of eye shadows and definers, mascaras, lip covers, glows and definers, powders, foundation, and brushes. Prices from £15, available at Harrods.