First starting her own lipstick brand just six months after leaving school, Poppy King has gone on to take the cosmetics industry by storm giving ladies all over the world something to pout about. Poppy lets us in on a few secrets about lipstick, upcoming makeup trends and her plans for the future of Lipstick Queen.

So… how important is lipstick?
Lipstick is the only cosmetic that can totally transform your mood. The others simply correct or enhance.

Where do you think your lifelong ‘infatuation’ with designing lipsticks came from?
It came from a fascination with what it means to be female and to me lipstick is the ultimate female icon.

Where do you find inspiration for new shades and products?
From art, films, cities, words and people. I see everything in technicolour.

Do you ever not wear lipstick or lip-gloss?
Yes; on those days when I feel like being invisible.

Aside from lipstick what are your three makeup must-haves?
Shu Uemura eyelash curlers, mascara and blush.

What’s the most expensive thing in your makeup bag right now? And what’s the cheapest?
Probably the makeup bag itself! I don’t buy expensive cosmetics and my lipsticks are reasonably priced. The cheapest thing would be the Maybelline Cover Up from a drugstore in the US.

Do lip plumpers actually work?
I don’t think you need the sting to make lip plumpers work which is why I developed my Big Bang Illusion Gloss which makes the lips appear fuller by using very fine particle shimmers to blur the light and put the lips in soft focus.

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Big Bang illusion gloss, £19.57, at Space NK.

Chinatown glossy pencil, £19.09, at Space NK.