This is far-fetched man… no really, listen up stylejunkees because an ingenious new e-commerce website has just been launched allowing you to buy directly from twenty handpicked multibrand boutiques all over Europe without even having to leave the comfort of your office chair. Sounds bonza to me.. and it is. With Farfetch.com you can shop by country, style, boutique, or label, and there’s even ‘luxe’, ‘cult’ and ‘lab’ for those who really want to hone in on items suited to their personal look. There’s a section on hot labels to watch out for and an editorial guide that’ll take you through the season’s trends. Suddenly the world of fashion is a much much smaller place – so small, in fact, that’s it’s right in front of you; at your fingertips.

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