Karen Elson to be the face of John Lewis for autumn/winter

Department store John Lewis have just announced details of their biggest ever campaign (we’re talking £1.5m, according to Drapers). Launching on September 15, the advertising campaign is set to take John Lewis in a much more fashion forward direction with supermodel Karen Elson leading the way as the new face of the brand. Elson is seen here in an editorial for this month’s Vogue.