High-tech mascara

Vibrating mascara? Whatever next?! Estee Lauder’s latest wave-making product is just that: a rather clever battery-operated device that vibrates at 125 micropulses a second to help create volume and separate the lashes. Make-up experts have long advocated for a back and forth upward moving technique for the perfect mascara application and this first-of-its-kind product looks set to cause more than a few shakes when it hits US stores on 17 July. A UK release date will follow soon after. The jury is out as far as StyleJunkee is concerned. Applying mascara correctly can be tricky enough without a vibrating brush (?!) but as soon as we get to test one out we’ll be reporting back… 


Posted in: Beauty news, Estee Lauder.
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